User experience design (
UX design,
UXD,
UED, or
XD), upon which is the centralized requirements for "User Experience Design Research" (also known as UX Design Research), defines the experience a user would go through when interacting with a company, its services, and its products.
[1] User experience design is a
user centered design approach because it considers the user's experience when using a product or platform.
[2] Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research.